Psyops for the Lord: The Story

In a world of psyops, let’s do one for the Lord.

What is a psyop?

Psyop is short for psychological operation: a campaign built to shape what people think and feel without them noticing. These days the word gets thrown at everything. The news, the feed, the ads, the algorithm. Everything is trying to get in your head.

Why run one for the Lord?

If everything is a psyop, the real question is which one you’re running. This shirt flips it. Instead of being worked on, you’re the one carrying the message. It starts as a joke and ends as a conversation about Christ.

The video

“What is bro wearing?” A guy walks past, heads turn, he keeps walking, and the back of the shirt answers the question. That’s the whole idea in a few seconds. The shirt does the talking.

The design

PSYOPS FOR THE LORD across the back in tall condensed capitals, made to be read from across the street. One tee, two colorways: Black and Ivory. $42.

“Behold, I send you forth as sheep in the midst of wolves: be ye therefore wise as serpents, and harmless as doves.”Matthew 10:16

Wise as serpents. Know how the game works. Harmless as doves. Play it clean.